Vitaly Friedman

Smashing Media AG

    Vitaly Friedman liebt schöne Inhalte und gibt nicht so leicht auf. Geboren in Minsk, Weißrussland, studierte er in Deutschland Informatik und Mathematik. Während er nachts in der Küche Algebra-Proofs schrieb und sich auf Software-Engineering vorbereitete, entdeckte er gleichzeitig seine Leidenschaft für Typografie, Interface-Design und Schreiben. Nachdem er 6 Jahre lang als freiberuflicher Designer und Entwickler gearbeitet hatte, war er 2006 Mitbegründer des Smashing Magazine, eines der führenden Online-Magazine für Designer und Entwickler. Seine Neugier trieb ihn über all die Jahre vom Schnittstellendesign über Front-End und Leistungsoptimierung bis hin zur Barrierefreiheit und zurück zur Benutzererfahrung.




    „Bringing Personality Back To The Web“


    Generic web layouts have become somewhat of a misnomer in conversations circling around web design these days. As creatives, we’re bored and slightly annoyed by how predictable and uninspired most web experiences have become. How do we break out of predictable and boring designs without breaking the usability and functionality of our experiences?
    In this talk, Vitaly Friedman, the co-founder of Smashing Magazine, will shed some light into a strategy of how to bring personality back to web design, and how we can make our experiences more humane while also having a higher ROI. Beware: you might not be able to unlearn what you’ll learn in this session. Bonus: you’ll see some slightly dirty examples of things being done out there, so bring along some pragmatism to this talk.


    „Smart Responsive Interface Design Patterns“


    Are you ready for a design challenge? In this brand new workshop, Vitaly Friedman, creative lead and front-end/UI consultant behind Smashing Magazine, will be taking a microscopic examination of common interface components and problems appearing in responsive user interfaces. In this workshop, you’ll be spending an entire day (3:30 h) drawing and designing responsive interfaces, starting from accordions, to date/time pickers, sliders, feature comparisons, car configurators all the way to insurance calculators and trip planners.
    The workshop is intended for intermediate/advanced designers and developers who have an understanding of responsive design, interface design and mobile design. Most techniques are borrowed from mid-size and large-scale real-life projects, such as large eCommerce projects, online magazines and web applications. We won’t cover the basics, instead, the workshop covers more advanced — and often obscure and innovative techniques.